Radio Alive – Sonic Branding
Client:
Commercial Radio Australia
THE SITUATION:
Commercial Radio Australia needed a distinctive, bold, young and exciting sonic identity for their Radio Alive brand.
THE STRATEGY:
We set out to create an audio logo that spoke to the essence of contemporary electronic music, trap and modern hip-hop – infused with emotion and recall.
THE SOLUTION:
A dynamic audio logo created in collaboration with one of Australia’s leading hip-hop producers, featuring contemporary instrumentation and high recall value.
Our involvement
Audio branding
